Greg Freeman

With a background crossing commercial and data technology roles, Greg has seen the issues driven by a lack of data & AI literacy firsthand, and he’s now on a mission to drive data culture and adoption of data products, with data literacy at the core.

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Since founding Data Literacy Academy in 2022, Greg has helped enterprise organisations such as Bentley Motors, SSE, Aston University, BAE Systems and Coventry Building Society, roll out data literacy and culture programmes at scale.
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Data is valuable and Greg takes advantage of any opportunity to spread this message. Keynote speaking and panel appearances at leading industry events such as CXO Data Summit, Big Data & AI World and Leeds Digital Festival have given Greg a platform to share his expertise and mission of org-wide data literacy across the data community.

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He has also been featured on some of the most influential podcasts in the data space, including Orbition’s Driven By Data and Emma Crabtree’s Let’s Talk Data, where he discussed the journey to delivering data literacy programmes at an enterprise level and the importance of these transitions.