Our purpose is to create a more data & AI literate world

Greg Freeman

Founder & CEO

I speak personally as a business professional first: data is valuable. But you have to be intentional about getting people to care. And that's why my favourite thing is bringing communities of business and professionals together to truly connect on data.

More about Greg

Dani Arnold

Chief of Staff

I started my career in change and technical project management, where I learned that a new system only works if the people using it are brought along. Data and AI are no different. I joined Data & AI Literacy Academy to lead programme delivery and have worked alongside our customers ever since. As Chief of Staff, I turn our leadership team’s priorities into progress and keep the whole business moving in the same direction.

Ross Barrow

Chief Technology Officer

On the tech side, we're redefining how data literacy is taught by creating an intuitive, powerful learning environment. Getting positive feedback from learners as they go from beginners to confident data users is the best reward.

Ant Burton

VP of Product and Strategy

I've worked in commercial sport, I've built and scaled businesses and data has been the thread running through all of it. What I kept noticing was the gap between the people who understand data and the people who need to. AI has made that gap bigger and more urgent. That's the problem we're here to help fix.

Simon Fowler

Managing Director

I spent a long time helping companies transform through technology and better ways of working. What I kept coming back to was the same problem: the tech was fine. The people weren't equipped to use it. Data and AI fluency isn't a nice-to-have — it's what makes everything else work. That's why I'm here.

I spent a long time helping companies transform through technology and better ways of working. What I kept coming back to was the same problem: the tech was fine. The people weren't equipped to use it. Data and AI fluency is the layer that makes everything else work.

Lewis Jones

Marketing Director

Everyone's talking about AI. Not enough people are talking about whether their teams can actually use it. That's the gap and it's bigger than most organisations want to admit. My job is to close the distance between where businesses think they are and where they actually are, and to make sure Data & AI Literacy Academy is the place they turn to when that lands.

Jon Poulter

Director of AI Transformation

I've spent my career in data working out how to get technology to best serve people, rather than the other way around. With AI the opportunity is larger, but the principle is the same; understand it deeply, deploy it deliberately, and know when there are better alternatives.Critical to our success is not simply automating existing process, but optimising those processes to leverage the value that AI brings in conjunction the expertise of our people.

Sydney McCabe

Director of Customer Experience

I’ve spent years in regulated finance, building data ownership structures, embedding governance and driving adoption, and the hardest part was never the data. It was helping people outside the data team see it as part of their job. Every programme we design starts from that: real data and AI capability across the whole workforce, not just the specialists.

Sydney McCabe designs and delivers the programmes that help large organisations, from financial services to defence, build genuine data and AI capability across their workforces, not just their data teams.

Before joining Data & AI Literacy Academy, she held senior data roles in regulated automotive finance. As Enterprise Data Strategy Manager at Volkswagen Financial Services UK, she built data ownership structures, embedded governance and drove adoption across a complex, regulated business. Prior to that, she led the analytics team at BMW Group Financial Services.

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