Resources

Your hub to help you cultivate a strong data culture in your organisation

Case Studies
Blog
Webinars
Guides

Case studies

Real-world impacts of our Data Literacy programmes.

Non-Profit

BCBSND advances employee skills and customer experience

BCBSND is empowering their employees to turn data into action, fuelling smarter decisions, stronger collaboration, and a better member experience.
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Financial Services

How Coventry Building Society stays competitive with its award-winning Data Academy

Coventry Building Society gains industry recognition and outperforms all engagement benchmarks with its Data Academy.
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Higher Education

Why Data Literacy is the Key to Aston University's 2030 Strategy

Higher education is discovering how their data is a strategic advantage. Aston University is leading the way.
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Blog

Stay up to date with the latest data culture news
and thought leadership

Announcements

Book Release: Groundbreaking guide shows how to bridge the data & AI skills gap costing enterprise millions

New book shows senior data leaders how to build Data & AI Literacy programmes that deliver real ROI, based on insights from 100+ enterprise transformations
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Announcements

Data Literacy Academy named one of LinkedIn’s Top Startups in the UK

Data Literacy Academy has been selected as one of 20 Top UK StartUps by LinkedIn.
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Announcements

LDC's Top 50‍: CEO Greg Freeman named 'One to Watch'

Greg Freeman, founder of Data Literacy Academy, has been named One to Watch in the LDC Top 50 2025 for redefining business data and AI literacy.
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Announcements

Insights from Big Data London 2025

Big Data London 2025 reminded us that data success hinges less on technology and more on trust, alignment, and real-world impact.
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AI

EU AI Act: Why Enterprise must invest in AI Literacy training

The EU AI Act requires enterprises to ensure employees have sufficient AI literacy. Learn what AI training businesses need to provide, why it matters, and how to stay compliant with EU AI regulations.
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Announcements

Data literacy in the Public Sector: Lessons from Scotland’s Digital Office

Discover how Scotland’s Digital Office and Data Literacy Academy are transforming local government with tailored public sector data literacy training: boosting confidence, improving services, and delivering real-world impact.
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Announcements

Meet Coach: Our AI sidekick that’s transforming Data Literacy at scale

Discover Coach, our AI sidekick helping thousands of learners become more data literate.
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Announcements

Introducing OnDemand by Data Literacy Academy

Our new enterprise OnDemand platform is here. Now, thousands of employees can become data-literate within months, not years.
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Leadership

Why investing in Data & AI Literacy pays for itself

With tech investment peaking, people investment is still lagging. Find out why this is a mistake and what the numbers tell you about the ROI of data and AI literacy initiatives.
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Announcements

Our take on the British Data Awards 2025

Another buzzing edition of the British Data Awards gave the spotlight to the top data talent in the country.
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L&D and Culture

Why your organisation needs a Data Literacy Assessment

Whether you're investing in technology or data literacy, gut feel is not going to cut it. Let's look at how a Data Literacy Assessment can support a solid business case to your stakeholders.
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Announcements

Join us at Agentic Analytics Summit Europe

Data Literacy Academy joins an incredible lineup of innovators at the ThoughtSpot Agentic Analytics Summit in London.
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Announcements

Greg Freeman is a finalist for EY Entrepreneur of the Year

Data Literacy Academy's Founder and CEO has been announced as a finalist for the EY Entrepreneur of the Year 2025 in the Midlands.
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L&D and Culture

How to hire a data leader the right way

Why is the Chief Data Officer role so problematic? Kyle Winterbottom, CEO & Founder of Orbition Group, was put in the hot seat and quizzed on all things data leadership.
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L&D and Culture

How to make your internal Data Academy thrive

While organisations are pouring resources into building their own data academies, they're often faced with these common challenges.
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L&D and Culture

Why only hiring a Data Literacy Manager won't solve your data culture problems

Without the right support, leadership buy-in, and realistic expectations, even the most capable professional will struggle to drive meaningful cultural change.
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Leadership

How a modern Enterprise Data Strategy creates a competitive advantage

Why successful CDAOs are those who drive business value as their number one priority, and how to do it.
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Announcements

Hiking for impact: Empowering the next generation of data professionals

Data Literacy Academy team hiked 20 miles across the Edale Skyline to raise over £5,000 for Digdata, supporting a high-impact CV and Mock Interview Day that inspired over 100 Year-12 girls to explore data-driven careers.
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L&D and Culture

Build or partner? A strategic guide to doing data literacy right

What are the common pitfalls of building and leaning on an internal data literacy team? We explore how a partner-led approach drives greater impact.
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L&D and Culture

The ROI of Data Literacy: What L&D gets wrong about driving impact

Data Literacy and L&D initiatives can fail if the right ROI-focused approach is not front and center. We explore where it most often goes wrong.
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L&D and Culture

Apprenticeships vs Data Literacy Academy: Bridging the data literacy gap together

Achieving org-wide cultural change requires more than a handful of people joining apprenticeships.
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Announcements

British Data Awards: We’re a Finalist!

The British Data Awards bring the UK's prominent data leaders together. We're delighted to share that Data Literacy Academy is a finalist for SME of the Year.
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L&D and Culture

Data quality is a people problem: 8 ways to fix it

Companies invest millions in data tools, AI, and automation, yet poor data quality costs them millions more. But here's the issue that needs addressing: data quality is fundamentally a human problem.
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L&D and Culture

Bricks, mortar and bytes: Building a data-led culture in the housing sector

Hear from the leading voices in housing on how they are building a data-driven culture.
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Leadership

What’s keeping data leaders up at night? 2025 priorities revealed

CDAOs need to deliver more value than ever in 2025. They share what their challenges and opportunities are to make it happen.
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AI

AI readiness: The real reason 80% of AI projects fail (and how to fix it)

Expectation versus reality: how do you prepare to effectively adopt AI within your enterprise?
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Announcements

Grant Thornton partners with Data Literacy Academy

Data literacy, and the cultural shift it brings, will be a catalyst for Grant Thornton's data and digital-led approach.
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AI

AI Action Plan UK: Is your enterprise ready?

The UK announced its AI Action Plan. Here's what to know and how to prepare your business for the AI revolution.
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L&D and Culture

How data is changing the energy industry

The success of the energy sector is built on leveraging its data well. Where is the industry now, and what does the future hold?
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Leadership

Beyond data for data people: Empowering the silent majority

What turns prioritising data literacy in your organisation into a competitive advantage? Explore how data can become your strongest asset if only you give people the opportunity to learn how.
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AI

Why AI success hinges on Data Literacy and Culture

AI has become a top priority for data leaders. But without data literacy, it can turn into another expensive trap.
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L&D and Culture

Data culture in housing: Why building data-literate Teams is now a must

Housing providers need to be using data better. We explain how they can grow a thriving data culture.
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L&D and Culture

Building a Data-Driven Culture: Coventry Building Society’s Award-Winning Data Academy

Learn how Coventry Building Society just snatched the 2024 DataIQ award for Best Data Academy or Skills Development Programme.
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Leadership

Navigating AI, data, and innovation: Insights from The Data Crowd at Leeds Digital Festival

The Data Crowd discusses AI and the need for stronger data literacy, flexible governance frameworks, and the importance of risk-taking in driving innovation.
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L&D and Culture

The Best Data Culture Insights from Big Data London

Global data leaders came together at Big Data London, and we gathered their latest burning thoughts.
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L&D and Culture

Data Culture: What it is and why it matters

Data culture and data literacy are synonyms in our book. Learn why
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Case Study

Data Fluency drives SSE’s Net Zero strategy

SSE leverages the power of data to support their renewable transition
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Announcements

We’re a British Data Awards 2024 Winner

We're Startup of the Year 2024!
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Leadership

Information overload and its impact on your business

How does it happen, and why do you need to care about its effects?
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Case Study

How Sony Music Publishing drives data-led decision-making

Data storytelling and dashboards drive innovation at Sony Music Publishing
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Skills

How to communicate data insights

Unlock your data storytelling superpower
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Skills

How to simplify complex data

Get the most out of your data by leveraging these tips and techniques
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Skills

Data Reporting 101: Best practices and key steps

A practical blog to help you understand the how and why on data reporting
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Webinars & Podcasts

Gain insights from industry experts on
creating impactful data cultures

Past Webinar
Strategy and Leadership

Why your 2026 data budget is setting you up to fail

This session exposes the gap most organisations don’t want to admit: the difference between what they say they want from data & AI and what they actually invest in to get there.

Watch now
Past Webinar
Customer Case Study

How Stagecoach is breaking down the walls between data and customer teams

Learn how to bridge the knowledge and communication gap between your business and data teams to drive value.

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Past Webinar
Strategy and Leadership

The ROI of data literacy: How to turn insights into value

Designed for enterprise business leaders and decision-makers to understand how fostering a culture of data literacy drives tangible value and measurable results.

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Past Webinar
Strategy and Leadership

Digital transformation fails when no one understands the data

Explore why digital strategies fail without widespread literacy and how business leaders can fix it. This conversation offers must-know insights for CIOs & CDOs.

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Past Webinar
Best Practice

How to align Strategy and Ops to drive Data & AI results

Explore why aligning your strategic and operational objectives is essential for unlocking productivity, cutting costs and enabling faster decision-making.
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Past Webinar
AI

Using the AI momentum to drive the data culture agenda

AI hype alone won’t build culture. Learn how to set the tone, engage the silent majority, and solve real business pain.
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Past Webinar
AI

How to empower your people to become AI Agent bosses

Agentic AI is the new kid on the block. But how can you prepare your people to embrace this next wave of technology?
Watch now
Data culture quiz image with a fox
Quiz

How advanced is your Data Culture?

Find out what your data culture persona is, and take the next step toward a data-literate future.

Take our quiz

Guides

Dive deep into our industry reports

Building a net-zero future ebook cover
E-book

Driving Data ROI: The proven framework to maximise strategic impact

Whether you are a CDO, CIO, CFO, senior executive, or data team lead, this framework will help you effectively measure and maximise the impact of your data literacy initiatives.

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Download E-Book

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E-book

How to drive successful data transformations

Don't waste the thousands or even millions you've invested in your tech by losing out on adoption. Get best practice tips how to plan for and roll out any new transformation project.

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Download E-Book

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The data team blueprint ebook cover
Building a net-zero future ebook cover
E-book

Net Zero: a guide for data leaders

Data is at the heart of driving successful Net Zero strategies. This guide will help you with achieve the right foundations and learn from other successful enterprise teams.

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Download E-Book

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Unlock the power of your data

Speak with us to learn how you can embed org-wide data literacy today.

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