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Buying Copilot licenses is the easy part.
But ensuring it doesn't end up as wasted spend is a challenge for most executive leaders.
You might know usage numbers, but can you evidence how much value your rollout has delivered so far?
Jordan Morrow in conversation with Greg Freeman
19 December 2026 | 3 PM UK | 10 AM EST
In this session, Greg Freeman, Founder and CEO of Data & AI Literacy Academy, sets out what senior leaders need to decide and measure to get a return from Copilot. Jordan Morrow joins him to talk through how the organisations he's worked with have approached it.
Join this session and learn about:
1. How to choose the roles and tasks where Copilot can make a measurable difference, so spend follows evidence instead of headcount
2. Who should own Copilot value once IT has finished the rollout, and the common ownership traps that lead to failure
3. Examples of measuring return that your CFO will accept, covering time, quality and decisions as well as usage
4. The questions to ask different teams before, during and after rollout
Jordan Morrow runs Bodhi Data, advising executive teams on data and AI literacy.
As Qlik’s Global Head of Data Literacy, he helped build the discipline, and he later served as SVP of Data & AI Transformation at AgileOne.
He has written five books, including Be Data Literate, and was named one of DataIQ’s 100 Most Influential People in Data.
Data & AI Literacy Academy empowers enterprise teams to become data & AI literate by delivering live, online and on demand education led by industry experts.
We take a change management approach to shape best-in-class data cultures. By bridging the gap between business and data teams, every department can unlock the value of their data & AI.
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