How Stagecoach is breaking down the walls between data and customer teams

Misunderstandings between business and data quietly erode millions in value. Hear how Stagecoach is tackling this problem by investing into a culture of data & AI fluency, proving that communication is a key driver of data success.

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What you'll learn.

In this webinar you will learn:

How Stagecoach created a critical mindset shift from investing in tools to investing in people, and what helped their leadership team truly buy in.

Why the communication gap between data and customer teams is losing you money, and how to fix it.

How to build a compelling business case for change, showing the “art of the possible” through credible partners, pilot success stories, and measurable value.

Tackled one of the biggest barriers to transformation: trust in data. You’ll hear how they’re rebuilding it through open conversations, clear ownership, and data champions across the business.

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Meet our speakers

John Burton

John Burton is the Head of Data Analytics & Insights at Stagecoach Group, where he leads the development of data-driven culture and capability across the business.

He combines deep technical expertise in data science, AI, machine learning, and statistical analysis with a passion for building high-performing, engaged, and happy teams.

Headshot of Greg Freeman, CEO & Founder of Data Literacy Academy

Greg Freeman

Greg Freeman is the Founder and CEO of Data Literacy Academy, where they help large organisations roll out data literacy and culture programmes at scale.

With a background crossing commercial and data technology roles, he’s seen the issues driven by a lack of data literacy firsthand, so he set out to help drive data culture and adoption of data products, with data literacy at the core.

Chelsea Pickering

Chelsea Pickering is a Customer Success Manager at Data Literacy Academy.

Chelsea works closely with Stagecoach to enable their enterprise programme.

She ensures the delivery of measurable success, providing learners and leaders with the support they need to drive ROI from their data.

About Data Literacy Academy


Data Literacy Academy empowers enterprise teams to become data literate by delivering live, online education led by industry experts.

We take a change management approach to shape best-in-class data cultures. By bridging the gap between business and data teams, every department can unlock the value of their data.

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