The KPI Problem: Why Data & AI Fluency Struggle to Prove Value 

Most data & AI literacy programs don't start with concrete ROI in mind. Without a clear path to delivering measurable value, data leaders can't defend it, and that's how budgets get cut.

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Why you should join

Join Greg Freeman and Jordan Morrow for a deep-dive on how to define, measure, and align the impact of your data & AI programs to your KPIS in language your CFO and board actually care about.

This session is for you if:
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1. You’re reporting course completions, but not business impact
2. Leadership is asking: “What did we actually get for this?”
3. Your AI investment is growing, but capability isn’t keeping up
4. You know behaviour is changing… but you can’t prove itY
5. You’re being asked to justify budget, with weak or indirect metrics

Join us and learn:

1. The hidden gap between “learning delivered” and “value realized”
2. How to link data & AI literacy directly to ROI, efficiency, and risk reduction
3. What to define before your first cohort starts
4. How to align KPIs with executive priorities and AI strategy
5. Building a measurement model that scales with your organisation
6. How to defend your programme in commercial terms

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Meet our speakers

Greg
Freeman

Greg Freeman is the Founder and CEO of Data Literacy Academy, where they help large organisations roll out data literacy and culture programmes at scale.

With a background crossing commercial and data technology roles, he’s seen the issues driven by a lack of data literacy firsthand, so he set out to help drive data culture and adoption of data products, with data literacy at the core.


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Jordan Morrow

Jordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs and driving thought leadership.

He is the founder and CEO of Bodhi Data and Senior Vice President of Data and AI Transformation for AgileOne, helping to utilize data and AI in the total talent management space. Morrow is a global trailblazer in the world of data literacy and enjoys his time traveling the world speaking and/or helping companies.

About Data Literacy Academy


Data Literacy Academy empowers enterprise teams to become data literate by delivering live, online education led by industry experts.

We take a change management approach to shape best-in-class data cultures. By bridging the gap between business and data teams, every department can unlock the value of their data.

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