Data Literacy Academy named one of LinkedIn’s Top Startups in the UK

Data Literacy Academy has been recognised as one of LinkedIn’s Top Startups in the UK for 2025, a list that celebrates the 20 fastest-growing and most in-demand young companies redefining their sectors.

The annual ranking, now in its ninth year, spotlights startups that are gaining serious traction, from attracting top talent, engaging professionals, to pulling in senior hires from major industry players. The selection is based on four criteria: employee growth, jobseeker interest, LinkedIn engagement, and talent attraction. The Top 20 Startups list reflects where professionals want to work now and why.

Building human foundations for the age of AI

Landing at number 14, Data Literacy Academy joins the ranks of innovative businesses transforming sectors from AI infrastructure to ethical beauty. It’s an honour to be featured alongside brilliant teams from companies like ElevenLabs, MAGIC AI, VIEVE and Climate X, each tackling very different challenges but with the same spirit of building something that matters. Data Literacy Academy stands out for focusing on human foundations: data confidence, behavioural change, and practical skills at scale.

“This is a moment for the whole team,” said Greg Freeman, Founder and CEO. “It’s every person in every department doing hard, thoughtful work behind the scenes to make data and AI literacy stick in the real world.”

“Everyone is witnessing the rapid rise of AI,” adds Freeman. “But the unsung work is what happens behind the interface, the human layer. That’s where our team lives every day, and this is a brilliant moment to celebrate that.” Data Literacy Academy's approach based on blending behavioural science, scalable learning design, and business fluency, is proving indispensable for leaders seeking more than just dashboards and data tools.

Data Literacy Academy's growth trajectory

Since its founding in 2022, Data Literacy Academy has helped dozens of global enterprises close the data literacy gap by building impactful programmes, combining live learning led by industry-experts, on demand and AI-powered coaching, and strategic enablement at every level of the organisation. Notable clients include FTSE-listed firms, public sector bodies, and multinational brands looking to bridge the divide between data, AI, and outcome-oriented decision-making.

The recognition follows a year of growth for the business, marked by expansion of key products like the OnDemand Platform and AI Coach, deeper partnerships with L&D and data functions, and increasing demand from CDOs under pressure to deliver real ROI on data investments.