Meet Coach: Our AI sidekick that’s transforming Data Literacy at scale

Let’s say the quiet part out loud: most enterprise learning tools are built to tick boxes, not change behaviour.

You’ve likely seen it yourself. Platforms that promise “engagement” but deliver information overload. Learners who start strong, then drop off. A few data champions charge ahead, but the majority? Quietly confused, quietly disengaged.

So why does this happen? It’s because learning still isn’t built around the way people actually think, work, or get stuck.

So we built something that is.

Introducing Coach: a new kind of AI-powered learning companion, designed to give every learner exactly what they want to know, when they want to know it.

What is Coach?

Coach is an always-on learning assistant, purpose-built to support learners across our Live and OnDemand platforms. And while this might not be the first AI bot helping people out, it has been programmed to do things quite differently.

Coach has been trained specifically on Data Literacy Academy’s curriculum and teaching approach. That means:

• It knows the context of what your learners are working through
• It reflects how we teach: through reflection, not just explanation
• And it adapts its guidance to suit the role, skill level, and confidence of each individual
  
  

And this is how we get people to go from knowledge, to true understanding. And that’s how we get our education to truly stick.

It works when (and where) learning happens

In live classes, people don’t always speak up. And in self-paced learning, a moment of confusion can arise at any time.

Coach fills that gap. It sits quietly in the background until someone needs help, then steps in like a great tutor would.
When prompted, it will challenge, ask the right questions, reframe the problem and encourage reflection.

It’s available 24/7, accessible via our live learning hub and OnDemand platform, and designed to flex around real-world workflows. Whether a learner is prepping for a presentation, struggling with a dashboard, or just trying to figure out what a metric actually means: Coach is there, ready to help.

Why senior leaders should care

AI is rapidly becoming embedded into every tool under the sun. Yet, what’s often missing is an understanding how and why to use it. In the case of Coach, it was designed with one key goal in mind: reliably embed data and AI fluency across your entire organisation, including the teams who often feel furthest from it.

Here’s how Coach helps you achieve your data and AI strategy goals:

Reinforcement that scales

Coach keeps learning active between sessions. That’s key for adult learners, especially those who’ve had negative experiences with data in the past. It acts as a true partner, one that can reassure, challenge and practice real-world scenarios.

Smarter programme performance

The more Coach is used, the more learners will grasp how to apply new knowledge into their roles. Coach surfaces behavioural patterns: recurring blockers, common misconceptions, low-confidence areas. And these insights feeds directly into how we improve your data and AI literacy programme. And as a data leader, you know how critical a good feedback loop is.

Behaviour change, not blind completion

Coach is built to foster thinking, not dependency. It encourages learners to connect the dots, reflect on and test ideas, leading to greater self-awareness and a more nuanced understanding. It’s a mindset shift machine.

A seamless user experience

Coach is integrated into the environments learners already use. It’s built to feel intuitive, so it doesn’t add to the mental load when learners are already grappling with new concepts and ideas.

Where it fits in your strategy

Coach was built to amplify our live or OnDemand education. It’s not a replacement for human teaching, but a reinforcement. It’s the tool that will help them figure out what they need to, any time, anywhere. 

If you’re rolling out a data and AI literacy programme across multiple regions, functions, or business units, Coach is what keeps that rollout alive in the gaps, the moments between sessions, between modules. Coach can create hundreds of lightbulb moments, which then turn into real outcomes for your business.

And if you’re serious about building an enterprise where data becomes second nature, those are the moments that matter most.

Wrapping up

Coach goes beyond where we as individuals can: delivering insights at scale, in context and with nuance. We’re now in an era where one-size-fits-all no longer cuts it. With Coach, we can provide a personalised approach. If you’re curious to learn more about our learning programmes or coach, we’d love to show you what it can do in your context.

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