Introducing OnDemand by Data Literacy Academy

Scalable, self-Serve Data & AI learning for your entire workforce

Most people are being told to "use data" without ever being shown how. And certainly not in a way that’s easy to navigate with their job, or approaches behavioural patterns or baseline confidence. 

OnDemand is our solution to this challenge.

First, a bit of context

So what’s the state of play in most large organisations today?

Some people are drowning in dashboards, unsure of how to take action on them, or worse, pretending they do. Others have never given a single thought about how data plays a role in their job.

Frontline teams, shift workers, middle managers: they’re busy keeping the business running.

But they’re exactly the people who need data and AI literacy the most. Because they’re the ones who are impacting your data quality, can solve problems the C-Suite don’t have insight into and are eager to grow in their role if they’re being supported to do so.

That’s why OnDemand exists.

So, what is OnDemand?

OnDemand is a smart, scalable, self-paced learning platform designed to deliver genuinely useful data and AI learning to the people who are usually left out of the conversation, or at best, left to fend for themselves.

It’s made for enterprise teams. It works for retail managers, warehouse supervisors, NHS schedulers, and finance assistants. It’s built to run across departments, geographies, job types, and confidence levels.

And crucially, it works around the flow of their actual day, not around a fantasy version of it.

What makes it different?

We know. Every platform says they’re “different”. So here’s what actually makes ours stand out.

1. It’s personal

Generic e-learning platforms fall short. They deliver content, but aren’t tailored to learner’s individual skills, needs or confidence. Before accessing their education, every learner starts off by taking a short Learning Needs Analysis. Then they’re placed into a custom learning pathway based on their role, experience, and actual goals. The user experience is built with ease at the forefront, as the platform guides learners through their custom journey.

2. It’s flexible

Lessons are built as short bursts of learning, so they can fit into the gaps between tasks easily. We’ve taken the same approach as our live learning: putting engagement, actionable tasks and reflective questions at the heart. We want every learner to walk away with a new behaviour or action after every lesson, ready to be woven into their day-to-day.

3. It’s enterprise-grade

OnDemand is built as an enterprise-first experience, with security and accessibility in mind. Whether you have 1000 or 100,000 employees, we’re ready to roll it out with the click of a button. So you can actually build org-wide data literacy this year, not in the next decade.

4. It comes with a Coach

Coach is our built-in AI learning side-kick. Coach is fully trained on our learning materials, and replies in a way that’s tailored to each learner’s skill level. It helps people apply what they’ve just learned, gives them space to ask the simplest or most challenging questions and pushes them to think critically about their next steps. It’s their 24/7 mentor who helps them go from insight to action.

5. It actually tracks what matters

It’s something we say all the time: we’re not interested in vanity metrics. That’s why you get insight into progress, adoption, confidence, and application. And we help collect thousands of new use cases across your business, so you can pinpoint where strategy and action will have the most impact. Because if you’re a CDO or Head of L&D trying to prove ROI, “5 hours watched” won’t cut it.

Who is OnDemand for?

This isn’t for people who already live in SQL.

This is for the people who have to make decisions, use systems, and ask better questions, but who were never given the tools or training to do so. It’s for the 80% who aren’t "data people" but still live and breathe business problems, for which data can unlock new solutions.

And if you’re a leader trying to run a business where everyone is expected to “use data”, this is for you too. Because none of this works unless they actually understand what they’re doing, and why it matters.

How does it compare to our Live Learning?

Live Learning is about depth, dialogue, and immediate application. For Live Learning cohorts, we help you identify key strategic cohorts who are pivotal to elevating your data strategy. The classes are designed to tackle complex topics together, challenge assumptions, and build shared understanding in real time. They’re delivered by one of our data experts, with a deep pedagogical understanding of driving behavioural change. 

OnDemand, on the other hand, delivers scale, flexibility, and accessibility. It brings data and AI learning to the full workforce, including frontline and deskless teams. Each learner gets access to their personalised, self-paced pathway, that fits seamlessly into the rhythm of their daily work. Bite-size lessons with practical takeaways elevate your business’ data literacy in months, not years.

Together, they form a complete ecosystem. The result? A common language, consistent capability, and real organisational traction.

Going beyond theory to real-world impact

So far, we're seeing OnDemand deliver exactly what it was designed to achieve.

Early enterprise partners have used OnDemand to:

• Build a common language between teams
• Improve operational confidence
• Reduce bad data practices (you know the ones)
• Make their data tools finally worth what they paid for them

That’s what building an org-wide data culture truly looks like. 

So, what's next?

Every successful data initiative is amplified by a data literate workforce. We help you take data literacy from an afterthought, or worse, a tickbox exercise, to a central pillar of your data strategy. You don’t need extra headcount, you just need to understand the benefits and give your teams the support they need to become empowered data champions. It might be time to look at something built for the messy, human reality of how learning (and work) actually happens.

👉 We’re inviting CDOs, enterprise leaders and L&D teams to explore what OnDemand can unlock within their organisation. Book a demo today.

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