Data & AI Literacy Academy and Amplifi unite to close the gap between data strategy and workforce readiness

LONDON [23RD APRIL 2026] - Data & AI Literacy Academy, a specialist provider of data and AI literacy training for enterprise organisations, today announced a new partnership with Amplifi, a data and AI management consultancy.

The partnership responds to a persistent challenge facing large organisations: significant investment in data and AI infrastructure that fails to deliver expected returns because the wider workforce lacks the confidence and capability to use it effectively. According to the DataCamp State of Data and AI Literacy Report 2026, 88% of leaders say basic data literacy is important or very important for their employees' day-to-day work, yet fewer than half provide any structured training to build it.

Together, Data & AI Literacy Academy and Amplifi will offer organisations a joined-up approach to data and AI transformation: strong technical and strategic foundations from Amplifi, paired with the workforce education and enablement needed to make those foundations stick.

"Amplifi helps organisations build the right data and AI foundations and solutions. Data & AI Literacy Academy works with the people inside those organisations to build the capability, confidence, and culture needed to make those foundations stick. Bringing the two together means clients get the full picture, not just half of it," said Greg Freeman, CEO at Data & AI Literacy Academy. 

"Data and AI initiatives succeed only when they are understood and adopted across the organisation, not just within a data team, and certainly not just off the back of a technology implementation. By partnering with Data & AI Literacy Academy, we are reinforcing our long-held belief that people are fundamental to value realisation, and leaning into their expertise in delivering wide engagement and adoption," commented Stuart Squires, SVP Strategy & Consulting at Amplifi.

The partnership launches at a time when demand for joined-up data and AI capability is accelerating across enterprise organisations, as leaders face growing pressure to demonstrate returns on data and AI investment.

About Data & AI Literacy Academy

Data & AI Literacy Academy is a UK-based specialist provider of data and AI literacy programmes for enterprise organisations. Founded in 2022 by CEO Greg Freeman, the business has worked with some of the world's most recognised organisations, including Aer Lingus, Bentley Motors, BAE Systems, and Grant Thornton, to deliver education and change management that build genuine data capability, drive technology adoption, and create lasting data culture.

Named in the Sifted 100: UK & Ireland 2026, Data & AI Literacy Academy is a rapidly growing team of education specialists and technologists based in the Midlands. To find out more, visit www.dl-academy.com 

About Amplifi

Amplifi is your trusted data and AI partner helping businesses maximise the full potential of their data. 

Whether you are starting with a secure data foundation, scaling your analytics and AI practice, or implementing an innovative strategy, we partner with you to ensure that results are amplified across your organisation.  

From retail, distribution, manufacturing, and CPG to healthcare and finance, our clients share one goal: to use data better. To empowering decision-making, fueling success, and driving sustainable growth. 

Our deep expertise in data strategy, data foundations, and AI and analytics makes us a true partner at any stage of your data journey.